Why Celebrity Alzheimer’s Stories Matter for Planning
- 2 min read

Why Celebrity Alzheimer’s Stories Matter for Planning

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Long-term care still has an awareness problem. Taking Care, a documentary from Seth Rogen and Lauren Miller Rogen, is another example of how personal stories can bring the realities of dementia and caregiving to a much larger audience. The film is available on Prime Video and Apple TV.

What to know

  • Celebrity reach: Seth Rogen is an actor, writer and producer whose comedy career gives this issue an unusually large audience.
  • Personal connection: Lauren’s mother was diagnosed with early-onset Alzheimer’s at just 55 and eventually required around-the-clock care.
  • Caregiver support: The Rogens founded Hilarity for Charity in 2012, which has now provided 530,000 hours of respite care.
  • More storytelling: HFC also offers scholarships encouraging students affected by dementia to tell the stories of people living with the disease.

Planning implications

In my view, we need more stories like this. I regularly see families understand the financial implications of long-term care only after watching a parent or grandparent need years of help.

Alzheimer’s can create a very long care event. Lauren’s mother lived roughly 17 years after diagnosis. An extended period of paid care can consume a substantial portion of retirement savings.

For clients with a family history, I think longer benefit periods deserve particular consideration. This earlier post looks at one approach that combines self-funding with insurance for an extended care event.

When to raise this with clients

  • When a parent or close relative has had Alzheimer’s or another dementia
  • When clients have personally participated in a lengthy caregiving experience
  • When clients underestimate how long cognitive care can last

Bottom line

More people telling the real stories of long-term care creates better awareness, and better awareness creates an earlier opportunity to plan.


Client resources: I publish short videos and articles explaining long-term care concepts for your clients.

Work together: I'm a long-term care specialist. In addition to articles like these, I help financial professionals evaluate coverage options for clients. Reply or schedule time to refer a client or discuss a case.

Best,
Jesse Vickey
Long Term What?

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