Jan 2026 LTC Updates
- 2 min read

Jan 2026 LTC Updates

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Get practical insights on long-term care (LTC) and insurance for financial professionals. Share these takeaways with clients. Read past updates.

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I’m a long-term care insurance specialist who partners with financial professionals to support their clients. To refer a client, email jesse@longtermwhat.com, visit this page, or schedule a call.


🫤 Not Again...

Mutual of Omaha has announced a new wave of premium increases, affecting long-term care policyholders with policies issued as recently as 2022. This news is a disappointing development, as many in the industry believed that modern, more conservatively priced policies would avoid the rate volatility that plagued older generations of insurance.

Why this matters: This move confirms that the risk of rate hikes isn't just a "legacy" problem; it remains a reality for even the most recently issued traditional LTC contracts. When clients choose traditional LTC, they are essentially accepting a premium that the carrier can adjust later if actuarial assumptions miss the mark.

To solve for this, many advisors are pivoting to hybrid, asset-based policies that offer contractually guaranteed premiums. These plans lock in the cost for the life of the policy, ensuring that your clients’ retirement plans are never derailed by unexpected price hikes.


📝 New Blog Post

This month we released a candid review on the new Nationwide CareMatters Annuity policy.

Review: Nationwide CareMatters Annuity
Like Jean-Luc Picard from Star Trek, this hybrid annuity is blazing a new trail in long-term care insurance, with cash benefits.


📺 In Case You Missed It

Our YouTube channel makes long-term care planning more approachable and easier to understand. In this video, I explain "How LTC Insurance Has Changed Over Time".


❤️ Our Why

Long-term care planning is often ignored, even though about 70% of adults will need care. The lack of planning creates financial strain, caregiver burden, and avoidable uncertainty for families. Our mission is to spark conversations and inspire action through practical, engaging guidance that helps advisors integrate LTC into thoughtful financial planning.