Get practical insights on long-term care (LTC) and insurance for financial professionals. Share these takeaways with clients. Read past updates.
🫤 Not Again...

Mutual of Omaha has announced a new wave of premium increases, affecting long-term care policyholders with policies issued as recently as 2022. This news is a disappointing development, as many in the industry believed that modern, more conservatively priced policies would avoid the rate volatility that plagued older generations of insurance.
Why this matters: This move confirms that the risk of rate hikes isn't just a "legacy" problem; it remains a reality for even the most recently issued traditional LTC contracts. When clients choose traditional LTC, they are essentially accepting a premium that the carrier can adjust later if actuarial assumptions miss the mark.
To solve for this, many advisors are pivoting to hybrid, asset-based policies that offer contractually guaranteed premiums. These plans lock in the cost for the life of the policy, ensuring that your clients’ retirement plans are never derailed by unexpected price hikes.
📝 New Blog Post
This month we released a candid review on the new Nationwide CareMatters Annuity policy.

📺 In Case You Missed It
Our YouTube channel makes long-term care planning more approachable and easier to understand. In this video, I explain "How LTC Insurance Has Changed Over Time".
❤️ Our Why
Long-term care planning is often ignored, even though about 70% of adults will need care. The lack of planning creates financial strain, caregiver burden, and avoidable uncertainty for families. Our mission is to spark conversations and inspire action through practical, engaging guidance that helps advisors integrate LTC into thoughtful financial planning.
