September 2025 LTC Updates
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September 2025 LTC Updates

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Get practical insights on long-term care (LTC) and insurance for financial professionals. Share these takeaways with clients. Read past updates.

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I’m a long-term care insurance specialist who partners with financial professionals to support their clients. To refer a client, email jesse@longtermwhat.com, visit this page, or schedule a call.


šŸ’” Sales Idea

Want hybrid-style benefits at costs closer to a traditional LTC policy?

When OneAmerica Asset Care is issued as a joint policy, the life-insurance component is reduced to boost long-term care benefits. You keep hybrid features — guaranteed premiums and a (smaller) death benefit — while 70%–90% of premium dollars go toward long-term care, with the associated tax advantages.

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To push the LTC percentage toward the high end, clients can pay the premium in a lump-sum and choose 5% compound inflation protection (better for younger applicants).


šŸ›ļø We Purchased a LTC Insurance Policy

My wife and I purchased an long-term care insurance policy this month. šŸŽ‰

Since I’m someone who nerds out on this stuff, I thought sharing our process and choice in a blog post and video could be helpful to others.

Find out what we picked!


šŸ“ŗ YouTube Channel

This month, we launched a new series of candid reviews on long-term care insurance policies and released two videos to kick it off.

Nationwide CareMatters II

OneAmerica Asset Care

Each video adds a bit of humor to an otherwise stuffy topic, encouraging people to watch and share.


ā¤ļø Our Why

Long-term care planning is often ignored, even though about 70% of adults will need care. The lack of planning creates financial strain, caregiver burden, and avoidable uncertainty for families. Our mission is to spark conversations and inspire action through practical, engaging guidance that helps advisors integrate LTC into thoughtful financial planning.