Get practical insights on long-term care (LTC) and insurance for financial professionals. Share these takeaways with clients. Read past updates.
š” Sales Idea
Want hybrid-style benefits at costs closer to a traditional LTC policy?

When OneAmerica Asset Care is issued as a joint policy, the life-insurance component is reduced to boost long-term care benefits. You keep hybrid features ā guaranteed premiums and a (smaller) death benefit ā while 70%ā90% of premium dollars go toward long-term care, with the associated tax advantages.
šļø We Purchased a LTC Insurance Policy
My wife and I purchased an long-term care insurance policy this month. š
Since Iām someone who nerds out on this stuff, I thought sharing our process and choice in a blog post and video could be helpful to others.
Find out what we picked!
šŗ YouTube Channel
This month, we launched a new series of candid reviews on long-term care insurance policies and released two videos to kick it off.
Nationwide CareMatters II
OneAmerica Asset Care
Each video adds a bit of humor to an otherwise stuffy topic, encouraging people to watch and share.
ā¤ļø Our Why
Long-term care planning is often ignored, even though about 70% of adults will need care. The lack of planning creates financial strain, caregiver burden, and avoidable uncertainty for families. Our mission is to spark conversations and inspire action through practical, engaging guidance that helps advisors integrate LTC into thoughtful financial planning.