September 2025 LTC News
- 2 min read

September 2025 LTC News

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Each month, we share helpful news for financial professionals on long-term care, LTC insurance, and our company. If you find this helpful, please share it with others. Read news from other months.


💡 Sales Idea

Want hybrid-style benefits at costs closer to a traditional LTC policy?

When OneAmerica Asset Care is issued as a joint policy, the life-insurance component is reduced to boost long-term care benefits. You keep hybrid features — guaranteed premiums and a (smaller) death benefit — while 70%–90% of premium dollars go toward long-term care, with the associated tax advantages.

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To push the LTC percentage toward the high end, clients can pay the premium in a lump-sum and choose 5% compound inflation protection (better for younger applicants).


🛍️ We Purchased a LTC Insurance Policy

My wife and I purchased an long-term care insurance policy this month. 🎉

Since I’m someone who nerds out on this stuff, I thought sharing our process and choice in a blog post and video could be helpful to others.

Find out what we picked!


📺 YouTube Channel

This month, we launched a new series of candid reviews on long-term care insurance policies and released two videos to kick it off.

Nationwide CareMatters II

OneAmerica Asset Care

Each video adds a bit of humor to an otherwise stuffy topic, encouraging people to watch and share.


❤️ Our Why

Long-term care and caregiving are overlooked in the U.S., despite 70% of adults needing LTC. The topic gets little attention due to reluctance around aging and care planning. Our mission is to inspire action with practical, engaging guidance—empowering caregivers and care recipients to navigate LTC together.

As part of that mission, when long-term care insurance is part of your clients’ financial plans, we help them evaluate their options and secure the right policy. Learn how we can support your practice.

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