Get practical insights on long-term care (LTC), insurance, and sales strategies designed for financial professionals. Share these LTC takeaways directly with clients. Read past updates.
đź’ˇ Sales Idea
Want to offer clients a higher-deductible, lower-cost LTC insurance strategy?
Problem:
Most long-term care insurance policies have a 90-day elimination period—essentially a small deductible. For clients primarily worried about long-tail risks such as Alzheimer’s, that short waiting period often makes the policy more expensive than necessary. Many would rather (partially) self-insure for the first 2+ years of care and pay lower premiums for protection against long-term costs.
Challenge:
Many state laws restrict elimination periods for LTC insurance to no more than 365 days, preventing longer waiting periods.
Solution:
Use a OneAmerica Asset Care design that functions like a high-deductible plan by structuring the benefits this way:
- Lifetime coverage to address long-tail risk
- 0% inflation protection on the first two years of benefits to hold down early-year benefit amounts and premium
- 3% or 5% compound inflation starting year 3 to grow coverage for later-life needs
This approach gives clients both a 90-day elimination period and two additional low-benefit years—creating a higher deductible and lower upfront cost, while shifting more coverage to the later years when care is most expensive.
đź“ş New Video
This month, I released a new video that explains what long-term care insurance really costs, alongside my blog post on the same topic. These videos make long-term care planning more approachable and easier to understand.
🛍️ New Product
Nationwide has launched a new long-term care solution: CareMatters® Annuity.
Designed for clients who may not qualify for a life/LTC policy like CareMatters II, this annuity still offers 2–3x leverage for long-term care expenses with simplified, more flexible underwriting. Benefits are paid as cash indemnity, giving clients the freedom to use funds however they choose.
❤️ Our Why
Long-term care planning and caregiving are often overlooked in the U.S., despite 70% of adults needing LTC. Our mission is to inspire action with practical, engaging guidance—empowering caregivers and care recipients to navigate LTC together.
When long-term care insurance is part of your clients’ plans, I help them evaluate their options and secure the right coverage. Learn how I can support your practice.
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