Get practical insights on long-term care (LTC) and insurance for financial professionals. Share these takeaways with clients. Read past updates.
CareScout, a new brand from Genworth, is nearing launch, with long-term care insurance now approved in 23 states. Genworth was the Michael Jordan of LTC insurance—the biggest on their stage. Like Mike, they stepped away, and now they’re gearing up for a second act. The new product includes access to a national care network with discounted provider rates. Their launch is expected this year once they reach 30 state approvals.
✈️ Fee-Only Advisors Conference
I attended the Spring National NAPFA Conference in Phoenix to connect with fee-only advisors and learn the latest in the financial planning industry. Along the way, I met some great people, watched Shohei Ohtani hit a dinger, and took my first ride in a self-driving Waymo taxi.
📺 YouTube Channel
This month, we wrapped up the Care playlist on our YouTube channel—13 unboring videos covering everything from assisted living and home care to “the care talk,” odds, and more. Up next: unboring videos all about long-term care insurance. 👍🏻
❤️ Our Why
Long-term care planning is often ignored, even though about 70% of adults will need care. The lack of planning creates financial strain, caregiver burden, and avoidable uncertainty for families. Our mission is to spark conversations and inspire action through practical, engaging guidance that helps advisors integrate LTC into thoughtful financial planning.
