July 2025 LTC News
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July 2025 LTC News

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Each month, we share helpful news for financial professionals on long-term care, LTC insurance, and our company. If you find this helpful, please share it with others. Read news from other months.


🍿 PBS Caregiving special

On June 25th, PBS released a two-hour documentary centered on the personal experiences of caregivers providing for loved ones. Here’s a one-minute clip on the challenges of covering long-term care costs.


📺 YouTube Channel

This month, we released three new videos about long-term care insurance.

Each video adds a bit of humor to an otherwise stuffy topic, encouraging people to watch and share. This month we added:


❤️ Our Why

Long-term care and caregiving are overlooked in the U.S., despite 70% of adults needing LTC. The topic gets little attention due to reluctance around aging and care planning. Our mission is to inspire action with practical, engaging guidance—empowering caregivers and care recipients to navigate LTC together.

As part of that mission, when long-term care insurance is part of your clients’ financial plans, we help them evaluate their options and secure the right policy. Learn how we can support your practice.

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