Get practical insights on long-term care (LTC) and insurance for financial professionals. Share these takeaways with clients. Read past updates.
🍿 PBS Caregiving special
On June 25th, PBS released a two-hour documentary centered on the personal experiences of caregivers providing for loved ones. Here’s a one-minute clip on the challenges of covering long-term care costs.

📺 YouTube Channel
This month, we released three new videos about long-term care insurance.
Each video adds a bit of humor to an otherwise stuffy topic, encouraging people to watch and share. This month we added:
- Features of Long-Term Care Insurance
- Why Get Long-Term Care Insurance
- Then vs Now: Long-Term Care Insurance
❤️ Our Why
Long-term care planning is often ignored, even though about 70% of adults will need care. The lack of planning creates financial strain, caregiver burden, and avoidable uncertainty for families. Our mission is to spark conversations and inspire action through practical, engaging guidance that helps advisors integrate LTC into thoughtful financial planning.