Get practical insights on long-term care (LTC) and insurance for financial professionals. Share these takeaways with clients. Read past updates.
đź§® Pricing calculator
This month, we launched our new pricing calculator, making it easy to estimate the cost of long-term care insurance based on your age, gender, and coverage needs.

📝 Policy reviews
We reviewed nine of the top long-term care insurance policies, rating each one from one to three stars based on benefits, premiums, underwriting, and company reputation.

🎬 PBS Special
A two-hour documentary, executive produced by Bradley Cooper, about caregiving is set to air in primetime on over 330 PBS stations nationwide in June 2025. This film should help raise awareness of the challenges caregivers face.

❤️ Our Why
Long-term care planning is often ignored, even though about 70% of adults will need care. The lack of planning creates financial strain, caregiver burden, and avoidable uncertainty for families. Our mission is to spark conversations and inspire action through practical, engaging guidance that helps advisors integrate LTC into thoughtful financial planning.

