Get practical insights on long-term care (LTC) and insurance for financial professionals. Share these takeaways with clients. Read past updates.
🦄 And Then There Was One...

In the coming days, National Guardian Life (NGL) will replace its flagship EssentialLTC policy with a new product, HonestLTC. While the new policy offers some welcome improvements—like more flexible monthly benefits and easier-to-satisfy waiting periods—it marks the end of an era. NGL is officially removing the option for lifetime benefits.
Why this matters: Lifetime benefits were the industry standard from the 1980s through the early 2000s. However, by the 2010s, nearly every major carrier eliminated them because the long-term risk was simply too difficult to predict with confidence. Until this recent move by NGL, two insurers still offered this “golden ticket.” Now, there is only one.
OneAmerica Asset Care stands alone as the sole provider of unlimited lifetime LTC coverage. Will they offer this indefinitely? History suggests we shouldn't count on it. Whether AI and medical advances eventually reduce the need for care or simply extend the duration of it is a gamble no actuary can perfectly price. For clients who want to take that gamble off the table entirely, OneAmerica is now the only game in town.
📺 In Case You Missed It
Our YouTube channel makes long-term care planning more approachable and easier to understand. In this video, I give a candid review of OneAmerica Asset Care.
❤️ Our Why
Long-term care planning is often ignored, even though about 70% of adults will need care. The lack of planning creates financial strain, caregiver burden, and avoidable uncertainty for families. Our mission is to spark conversations and inspire action through practical, engaging guidance that helps advisors integrate LTC into thoughtful financial planning.