Updated on October 30, 2025
Long Term What? ("we," "our," "us") uses cookies and similar technologies on LongTermWhat.com ("Website") to improve your experience, analyze website performance, and support our marketing efforts. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.
By continuing to use our Website, you agree to the use of cookies described below.
1. What Are Cookies
Cookies are small text files that websites place on your device when you visit. They help websites remember your preferences, improve performance, and deliver more relevant content or ads. Some cookies are essential for the site to function properly, while others help us understand how visitors use our site.
Plain English: Cookies are little data helpers that remember things like what pages you’ve visited and make the site work better for you.
2. Types of Cookies We Use
Necessary Cookies:
These are essential for the Website to work—like remembering your privacy preferences or keeping forms secure. You can’t turn these off in our system.
Analytics Cookies:
We use Google Analytics to understand how people use our Website—such as what pages are visited and how long visitors stay.
Marketing Cookies:
We use cookies through tools like Google Tag Manager, Google Ads, Facebook Ads, and Apollo.io to show relevant ads and measure how our marketing performs. These cookies may use hashed (scrambled) identifiers like your email address to help us reach interested users securely.
Functional Cookies:
These help improve your experience, such as remembering your choices or chat settings if you use our on-site chatbot.
Plain English: Some cookies make the site run, some help us learn what’s working, and some help us share ads with people who might care about long-term care insurance.
3. Consent and Control
When you first visit our Website (https://longtermwhat.com), you’ll see a pop-up from our cookie tool, Silktide Consent Manager. You can choose to accept all cookies, reject non-essential cookies, or adjust your preferences.
You can also change your settings anytime by clicking the cookie icon in the corner of the page.
Plain English: You’re in control. Use the pop-up or cookie icon to decide which cookies you’re okay with.
4. Third-Party Cookies
Some cookies come from third parties we work with to analyze data or show ads—like Google, Facebook, LinkedIn, and Apollo.io. These partners have their own privacy and cookie policies.
Plain English: Some cookies belong to other companies we partner with for analytics or ads. They have their own rules, too.
5. How to Disable Cookies
You can also control cookies through your browser settings. Most browsers let you block or delete cookies, but doing so might affect how our Website works.
Plain English: You can turn off cookies in your browser anytime, but parts of the site might not work as well.
6. Updates to This Policy
We may update this Cookie Policy from time to time. Changes take effect as soon as they’re posted on this page.
Plain English: We’ll update this if our cookie setup changes. Check back anytime if you’re curious.
7. Contact Us
If you have questions about our use of cookies, contact us at:
feedback@longtermwhat.com
Plain English: Got cookie questions? Reach out to us.