Each month, we share news about Long Term What?, long-term care, and insurance. If you find this helpful, please share it with others.
🏢 Industry News
💰 New Cost of Care Survey

CareScout released its latest cost of care survey, and the updates are sobering.
- Home care: Up 3% to $78k/year
- Assisted living: Up 10% to $71k/year
- Nursing homes: Up 9% to $128k/year
For context, care costs have risen 4%/year across all settings over the past two decades. Here's a graph of care costs over the past two decades.
📰 Company News
✈️ National LTCi Conference

In March, I attended the national long-term care insurance conference in Philadelphia. It wasn't exactly spring break in Fort Lauderdale or Comic-Con in Vegas, but it was fun to drill the representatives of insurers about their policies. 😄 Contact me for the inside scoop.
📺 YouTube Channel

This month, we released four new videos on our YouTube channel:
- What is Long-Term Care?
- Odds of Long-Term Care
- Costs of Long-Term Care
- Medicare and MedicAID in Long-Term Care
These videos offer a new way to get unboring tips on long-term care. We'll try to post a new video weekly, so please subscribe!
❤️ Our Why
Long-term care (LTC) and caregiving are overlooked in the U.S., despite 70% of adults needing LTC. The topic gets little attention due to reluctance around aging and care planning. Our mission is to inspire action with practical, engaging guidance—empowering caregivers and care recipients to navigate LTC together.
When LTC insurance is part of the picture, we’ll help you navigate the options and find the policy that’s right for you.