Get practical insights on long-term care (LTC) and insurance for financial professionals. Share these takeaways with clients. Read past updates.
š° New Cost of Care Survey

CareScout released its latest cost of care survey, and the updates are sobering.
- Home care: Up 3% to $78k/year
- Assisted living: Up 10% to $71k/year
- Nursing homes: Up 9% to $128k/year
For context, care costs have risen 4%/year across all settings over the past two decades. Here's a graph of care costs over the past two decades.
āļø National LTC Insurance Conference

In March, I attended the national long-term care insurance conference in Philadelphia. It wasn't exactly spring break in Fort Lauderdale or Comic-Con in Vegas, but it was fun to drill the representatives of insurers about their policies. š Contact me for the inside scoop.
šŗ YouTube Channel

This month, we released four new videos on our YouTube channel:
- What is Long-Term Care?
- Odds of Long-Term Care
- Costs of Long-Term Care
- Medicare and MedicAID in Long-Term Care
These videos offer a new way to get unboring tips on long-term care. We'll try to post a new video weekly, so please subscribe.
ā¤ļø Our Why
Long-term care planning is often ignored, even though about 70% of adults will need care. The lack of planning creates financial strain, caregiver burden, and avoidable uncertainty for families. Our mission is to spark conversations and inspire action through practical, engaging guidance that helps advisors integrate LTC into thoughtful financial planning.